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McDonald’s to launch immersive butcher shop pop-up
By Cara Houlton2026-09-07T13:31:00
Source: McDonald's
The pop-up will recreate a traditional high street butcher shop complete with butcher’s blocks and premium cuts of British and Irish beef
McDonald’s is to launch its first immersive butcher shop experience, ‘The Counter’, to showcase exactly what’s in its beef burgers.
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