Midcounties Co-op has launched a host of value-led initiatives, including Aldi Price Match and accepting other society membership cards in its stores.
The society, which runs 220 food stores in areas including Oxfordshire, Gloucestershire and Buckinghamshire, launched a trial matching prices to Aldi at its Chipping Norton store last year.
It has now been rolled out to 19 more stores in a bid to display “value for money on key branded products to help mitigate cost of living challenges”, CEO Phil Ponsonby told The Grocer.
Ponsonby explained the initiative was only in stores that directly competed with the discounter in a five-mile radius.
There were currently 77 branded products price matched to Aldi, but this could reach up to 100 depending on the range Aldi is offering at the time, Midcounties Co-op said.
Midcounties Co-op has also begun accepting other society membership cards in its stores, such as Central Co-op or Southern Co-op, to drive value for shoppers, especially holidaymakers.
Ponsonby explained it aimed to reduce confusion and friction when shoppers using Midcounties Co-op stores while on holiday tried to use their membership cards from other societies.
Following the cyberattack that first hit the Co-op Group on 30 April, which caused widespread availability issues including supply disruption to the co-op societies, Midcounties Co-op launched a range of two ‘thank you’ initiatives for members as recognition for their loyalty.
One of these was a ‘Swipe and Win’ campaign, which ran for six weeks from 15 June. It offered members the chance to win prizes based on their spend at the society, including a weekend break in Paris, a Hawkstone brewery tour, or £100 in food vouchers.
Midcounties Co-op also extended the discount offered under its Diamond initiative, which has been running for 10 years. It usually offers members over 60 years old 10% discount off their transaction every Tuesday. But for three weeks after the cyberattack activity, it boosted this to 20% off.
No comments yet