Morrisons has launched an in-app product finder, to guide customers to items within a store.
Launched during the Easter period – when it generated 50,000 uses daily – the product finder allows shoppers to “simply type in a product name and instantly receive information on its aisle and precise location”.
The tool has been built on Google’s AI assistant Gemini AI models, running on Google Cloud.
“This real-time guidance significantly improves efficiency and customer satisfaction, particularly when temporary store layouts are in effect,” Google said.
The AI models “intelligently interpret” customer queries and correlate them with Morrisons’ extensive product codes. The product codes are sent to Google’s data warehouse tool BigQuery, which houses the product data, including availability and location for each supermarket.
“The information is then relayed back to the customer in seconds, providing real-time accuracy,” Google explained.
“Having all our data in BigQuery has allowed Morrisons to create new solutions for customers that wouldn’t have been possible before,” said Peter Laflin, chief data officer at Morrisons.
“The Product Finder is a prime example of how we’re leveraging technology to make shopping easier and more efficient for our customers,” he added.
Maureen Costello, vice president, UKI and SSA, Google Cloud said grocery was being “transformed by AI”.
“The in-app product finder is a brilliant example of this in action,” she said. “By combining the power of Google Cloud’s data platform with the reasoning capabilities of Gemini, Morrisons can now directly answer a customer’s most immediate need –’Where is this item?’ – in a simple and intuitive way. This is about removing friction from the shopping journey, and we are proud to provide the technology that helps make that possible.”
No comments yet