The product, which looks like meat chunks, stays fresh in the bag so there is no need for refrigeration, and it comes in three pack formats ­ 1.4kg, 100g single-serve and a variety pack. The brand was inspired by pet owners' reluctance to feed only wet or dry food. Bennington says it offers the best of both so customers no longer need to mix the two. It has also put the product in transparent packaging. Chief executive Norman Quinn says the company is so proud of the look and appeal of the food that it designed the packaging to allow customers to see and feel the product. n Hilife Complete Moist Menus, Town and Country Petfoods' dog food, has been relaunched in bigger packs and in single-serve sachets which both include a new flavour variety. In place of the 900g and 1.8kg packs are 1.5kg and 6kg packs containing nine and 36 sachets respectively. And, for the first time, the sachets are also being sold individually.The new Chicken, Lamb & Rice variety replaces Chicken & Tripe. Marketing controller Peter Parkinson says: "Research showed a growing demand for larger packs, reflecting a change in consumer buying habits across all product groups." n Iams Superfood with DentalCare was launched at the end of last year in response to growing consumer demand for food that maintained pets' health. A spokesman for the company says: "Iams is still the only brand to offer a dental care benefit throughout its range (with the exception of its puppy and kitten ranges). However, since launch other brands have created dental products and awareness that dry food is better for teeth because of its crunchiness." {{FOCUS ON }}