n Iceland's boss says he knows what his customers want, and

Are they doing a deal or are they doing a deal? Iceland customers don't seem to think so and have turned their backs on the chain and its new EDLP strategy. Following last week's dismal trading statement, Iceland's been forced to restore its bogof...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now