Lever Fabergé is aiming to breathe new life into veteran soap brand Lux with new bath and shower products.
It plans to spend £7m lathering up excitement with TV, cinema, outdoor and radio advertising, as well as sampling.
The move is the latest episode in parent Unilever’s strategy to focus on its global brands. Lux accounts for only 1.5% of the declining UK soap market but is huge in some other countries.
It plans to spend £7m lathering up excitement with TV, cinema, outdoor and radio advertising, as well as sampling.
The move is the latest episode in parent Unilever’s strategy to focus on its global brands. Lux accounts for only 1.5% of the declining UK soap market but is huge in some other countries.
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