The Independent has signed Australian broadcaster Clive James as a commentator during the Sydney Olympics. He will be filing articles over the coming weeks, giving readers his insights into proceedings down-under. The Independent is running a major promotion offering readers the chance to win flights to Australia for £20 return. The Malaysia Airlines promotion also qualifies Independent readers for discounted fares to a wide variety of destinations in the Far East and Australasia. TV advertising will support the promotion. In-depth coverage of the Olympics is just part of The Independent's strategy to build readership in the coming months.The paper is to support arts events, including the Royal Academy's Apocalypse, starting on September 23. {{CTN }}