Reduced-calorie ice cream brand Oppo Brothers has disappeared from Tesco, meaning it is no longer listed in any of the traditional big four supermarkets.
Analysis by The Grocer shows its Caramelised Biscuit, Double Salted Caramel and Gooey Chocolate Brownie 475ml tubs disappeared from Tesco last month [Assosia 52 w/e 1 May 2025].
It comes after the last product in the range to appear in Asda, Vanilla Caramel Brownie Ice Cream (475ml), vanished from freezers in March.
In Sainsbury’s, Oppo Brothers’ range of ice cream tubs, along with its Dipped frozen fruit range and Salted Caramel Snacking Balls, have been absent for almost a year now, having completely disappeared by early June 2024.
Priority for private label
When approached by The Grocer, Oppo Brothers marketing director Matthew Sherratt said it “wasn’t economical for us to continue being a supplier to Tesco in the current environment”.
“In the UK there’s a lot of pressure on price/promotion and we’re seeing retailers increasingly prioritise private label.
“We’ve therefore focused our business on mainland Europe which is a lot more buoyant than the UK, in our category at least.”
Oppo Brothers was “growing over 30% year on year in Benelux and just posted a record quarter of sales”, Sherratt claimed.
In the UK, meanwhile, Sherratt stressed that Oppo Brothers’ range was still listed by Ocado, which had been “a great partner to us”.
Furthermore, the brand will launch a duo of high-protein ice creams (rsp: £3.49/140g) into Ocado later this month to appeal to “the rapidly growing ‘active health’ audience”.
GLP-1 friendly ice cream
Chocolate Brownie and Strawberry Cheesecake each provide 15g of protein per serving, in addition to being high in fibre. Oppo Brothers is marketing them as “GLP-1 friendly”.
“We’ve seen chilled protein desserts flying off the shelves but lacking in indulgence,” said Oppo Brothers co-founder Harry Thuillier.
“Oppo Pro allows us to bring better-for-you ice cream to a whole bunch of new customers that haven’t tried us before which is exciting,” he added.
Tesco had not responded to requests by the time of writing.
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