Yoplait has unveiled a new look for its Peppa Pig yoghurts and extended the line with both small pots and big pots to cater for all appetites.
Rolling out in two formats, the range includes a six-pack (rsp: £1.20/6x45g) and a four-pack (rsp: £1.50/4x85g).
Targeted at three to six-year-olds, the updated packs include new addition to the Pig family baby Evie, alongside Peppa Pig – one of the most loved cartoon characters on digital and terrestrial television, according to Hasbro.
“The Peppa Pig cartoon has had headline-grabbing storylines including the birth of baby Evie, which has delivered billions of media impressions and global awareness, and which is driving appeal for licensed products like our delicious, nutritious range of yoghurts,” said Justin Stanley-Duke, senior brand manager for kids’ at Yoplait.
“Currently valued at £8.3m, the new look and range extension is set to appeal to our existing fan base but also draw new consumers into the category,” Stanley-Duke added. “We would encourage our retail partners to stock up on Peppa Pig yoghurts as they will be in high demand throughout 2026 and beyond.”
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