Vietnamese restaurant group Pho has extended its exclusive delivery partnership with Deliveroo as it looks to accelerate its delivery business.
Pho’s delivery sales increased by more than 30% between June 2026 and when the two companies last agreed an exclusive collaboration in 2024.
The extended partnership covers 54 sites across the UK, including the 11 new locations Pho has opened over the past two years in Greenwich, Newcastle, Birmingham, St Albans, Tunbridge Wells, Bluewater, Cheshire Oaks, Waterloo The Cut, and Victoria.
The next phase of the partnership will focus on driving awareness of Pho with a new audience, using Deliveroo’s advertising and promotional tools to continue to grow its reach and order frequency.
“Delivery is a core part of how our customers enjoy Pho, and our partnership with Deliveroo is helping us reach more people in more places,” said Pho CEO Patrick Marrinan. “Extending exclusivity for another two years reflects the strength of what we have built together and our focus on continuing to grow both online and in our restaurants.”
Deliveroo UK & Ireland general manager Jeff Wemyss added: “Pho has built an exceptional delivery business alongside its growing footprint of popular restaurants, helping consumers enjoy leading Vietnamese cuisine wherever they are. We are delighted to continue our exclusive partnership, supporting Pho to reach even more customers as they continue to expand nationally.”
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