Pilgrim’s Europe has appointed a new commercial director, who is set to take up the position from next month.
Robert Harmsworth will join business from Aldi, where he spent more than 12 years in senior commercial, strategy and transformation leadership roles.
Most recently, he was director of GBIE (Great Britain & Ireland) strategy & coordination at the discounter, ”helping to drive growth, strengthen customer value and navigate market challenges including Brexit and Covid”.
He also served as international project director, leading large-scale buying transformation and value chain optimisation programmes across Aldi South.
Pilgrim’s Europe chief business & growth officer Matt Lee said Harmsworth brought “an outstanding combination of commercial leadership, customer insight and strategic transformation experience from one of Europe’s most successful retailers”.
“His deep understanding of how to create value for customers, combined with his track record of delivering growth and leading complex change, will be a significant asset as we continue to strengthen our market position and accelerate our growth ambitions,” he added.
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