Pip & Nut has expanded its Stuffed Oat Bar range with a duo of flavours.
Peanut Butter Stuffed Honey Nut, and Almond Butter Stuffed Cinnamon Bun, contain more than 20% nut butter and 6g of protein per bar.
The latest additions are available now via Pip & Nut’s DTC website and will launch in Tesco, Waitrose and Ocado from mid-July (rsp: £1.35/48g).
Peanut Butter Stuffed Honey Nut combines British oats with Pip & Nut’s peanut butter and British heather honey from Black Bee Honey. The oat bar was described as a “softly baked oat bar packed with British wholegrain oats, roasted peanut pieces and a rich peanut butter centre”.
Black Bee shared “Pip & Nut’s passion for exceptional ingredients and doing things properly, making the partnership a natural fit both in taste and ethos”, the brand said.
Meanwhile, Almond Butter Stuffed Cinnamon Bun combines British wholegrain oats with cinnamon, vanilla extract, almonds and a smooth almond butter filling. Both NPDs contain no palm oil.
“There’s nothing quite like picking up a cinnamon bun from my local bakery, and I’ve always loved topping my porridge with nut butter and a drizzle of honey,” said founder Pip Murray. “We wanted to capture those familiar, comforting flavours in a snack. The result is two seriously stuffed nut butter bars that are packed with flavour.”
In October, Pip & Nut outmuscled its competition to become the UK’s top-selling nut butter brand, following strong growth in 2024.
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