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PJ's guns for own label as it slashes price 30%
By Lisa Riley2008-01-21T00:00:00
PepsiCo is repositioning its PJ's Smoothies as a more mainstream brand by cutting prices by 30% and reducing the size of the range by half. The revamped range, which will be priced at 99p for a 250ml bottle and £1.99 for a one-litre...
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