QSR chicken chain Popeyes is launching new kiosk software to “enhance the customer experience” in its restaurants.
The new technology, which has been built in house and rolled out across the business in less than six months, has seen a full redesign of the order screens, bringing them more in line with the app and online experience.
The software will reduce ordering times and will allow Popeyes to better promote its key products, such as its Chicken Sandwich and more recent menu innovations including the Saucin’ Boneless range.
The rollout follows split testing in control sites that showed “significant improvements” in all KPIs.
The new technology will capture integrated customer analytics, allowing the chicken chain to better understand customer behaviour and purchasing habits and help to inform future development.
The kiosks were rolled out across all of Popeyes’ company-managed restaurants last month and will be launched in franchise restaurants by the end of the year.
“Owning the customer experience has always been a key priority of ours, and the upgrades across our kiosks is the latest step in how we’re leveraging new technologies to enhance in-store experiences for our customers,” said Popeyes UK CTO David Carey.
“As a company set up less than four years ago and with just over 90 restaurants across the UK, it’s a real achievement to have been able to develop this software in house, which speaks to the real talent we have here at Popeyes who were able to execute such a build and ensure it was a seamless roll-out.”
This marks the lastest technical innovation Popeyes has implemented. Last year, the brand introduced Voice AI powered technology at its drive-thru sites – a move that it claims is the “first of its kind in the UK QSR sector”.
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