Popeyes UK has unveiled “supersized” versions of some of its most popular sauces with the launch of The Mega Dip and Big Dip ranges.
It marked a UK-first for quick service restaurants, according to Popeyes, and followed a similar move by US chicken giant Raising Cane’s, which has become famous on social media for offering its viral Cane’s sauce in a 909ml cup.
Popeyes new Mega Dip range features The Mega Ranch, The Mega Kickback and this year’s festive edition – The Mega Cheese – in 450ml cups.
The Big Dips range offers the same three flavours in 160ml pots, with all products now available nationwide.
The launch, which was unveiled across select menus last month, has already seen 115,000 portions sold – the equivalent of almost a whole swimming pool.
Customers have also taken to social media to share their thoughts on the range through mukbang-style taste tests, which have racked up over 4.6 million views to date.
”We know how much our fans love our huge range of dips, so we’re so excited to give them even more to enjoy with their meal, with the all-new Mega Dips and Big Dips,” said Popeyes UK head of food Dave Hoskins.
“Inspired by the worldwide love for huge dips, we thought it was about time to bring that extra bit of sauce to Popeyes fans in the UK.
”Whether it be our fan-favourite Ranch or the specially festive warm Cheese sauce, and our Cajun-inspired smoky signature Kickback sauce, these oversized dips are the perfect pairing for our famous Shatter Crunchin’ chicken, and are here to bring full, maximum flavour to the menu.”
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