Bestfoods is spending a sizeable chunk of its £12.6m investment in Pot Noodle this year on pants. Two new TV ads broke on January 17 and will run for 12 weeks. They add variations to the Everything else is just pants' theme. The ads are aimed at the growing number of young adult snackers and will be shown during youth oriented programmes. Strategic brand manager Paul Nevett said the adverts had the potential to boost sales by up to 50%. {{P&P }}