Pret a Manger has appointed Matthew Bresnahan as its chief marketing officer to drive forward the food-to-go chain’s growth plans.
Bresnahan joins from Burger King and Popeyes owner Restaurant Brands International, where he has held several senior international marketing roles over a 12-year career at the company.
Over this time, Bresnahan’s responsibilities saw him leading global brand management to building regional sales strategies for Restaurant Brand International’s biggest brands, Burger King and Tim Hortons.
At Pret, he will leverage his experience in customer insights, analytics and design marketing initiatives. Bresnahan will have responsibility for the coffee chain’s global and localised marketing functions, while also overseeing product innovation, loyalty programmes, customer insights, PR and delivery channels.
“Matt brings deep expertise in building global food brands and a strong track record of driving growth through insight-led marketing,” said Pret CEO Pano Christou. “I look forward to working with him to deepen our relationship with customers and bring Pret to more people.”
Bresnahan added: “Pret is unlike any other brand, with its unique combination of high-quality food and coffee and a hyper-convenient to-go format.
“Our UK guests already have such a strong connection with Pret. I’m hoping to take that further, creating more reasons to love this iconic brand and introducing it to new customers around the world.”
His appointment comes as Pret has launched a new medium-term strategy, doubling down on value to grow transactions and increase food-to-go market share.
As part of this, the sandwich shop chain will focus on its expansion opportunities. Pret currently operates 717 shops globally, with 500 of these in the UK. However, under its new growth plans, it will expand further in the US over the next three years.
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