Ella Drinks is bringing out its natural raspberry adult soft drink Bouvrage in a slimline can format to push distribution in the impulse sector. The company said the new can is more appropriate than the current glass bottle for c-stores and forecourts. The launch will be promoted through PR, instore activity, exhibitions and direct mail. It will also focus on research that reveals that raspberries can help prevent cancer. Launched last year, Bouvrage has 50% fruit juice content. Rsp: £1.29 for 250ml. {{P&P }}