Pure Pet Food saw its sales double last year after it raised £15m to help supercharge its growth.
The personalised dogfood manufacturer’s annual revenue hit £21.9m in the year to 31 March, while pre-tax losses narrowed to £557k from £1.8m a year earlier.
The business was set up by childhood friends Daniel Valdur Eha and Mathew Cockroft in 2013 and has since capitalised on Brits’ desire to spend big on their pets.
Brits spent an extra £10.4m on petcare products in 2024, marking yet another year of category growth.
Pure Pet Food delivers personalised fresh dogfood to online customers and costs around £1 per day for a small dog.
The company secured a £15m investment in October to support further expansion after consecutive years of strong growth.
It also received a £2m investment in 2019 before a further “multimillion-pound” investment in 2021.
The latest injection helped fuel it last year, with the business putting money into its digital acquisitions and face-to-face direct sales team.
It also invested significantly in its manufacturing facility in Yorkshire. “This coupled with a step up in volume has delivered improvements in margin,” said CEO Roz Cuschieri.
Cuschieri joined the business in 2023 following board roles at Warburtons and Genius Food.
“We are excited about building on this momentum in the UK and are launching the brand into the Netherlands this summer,” she added.
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