Quality Street has halted its trial of paper tubs in Tesco after two years.
The tubs were introduced in October 2024, when 200,000 prototypes rolled into selected Tesco stores ahead of Christmas.
“We won’t be trialling our Quality Street paper tub this year,” said a Nestlé spokesperson. “We’re using our experience from 2024 and 2025 to make further developments.”
“Watch this space as we continue to explore its role with the ambition to bring it back on a bigger scale in the future,” they added.
The Grocer has approached Tesco for comment.
The paper tub, which was recyclable at home, featured a “luxurious design”, embellished with gold foil. It also featured an integrated reclose feature, so it could be shut securely after opening.
Introducing our new Quality Street paper tub, available in selected Tesco stores from Monday! 💜 This festive season, as well as being able to get your hands on tins, tubs, cartons & pouches, you will also be able to try our limited edition, fully recyclable paper tub. ♻️ https://t.co/YI59IbPVzz
— Quality Street® (@QualityStreetUK) October 9, 2024
At the time of launch, Nestlé said it would assess shopper feedback, along with input from Tesco’s supply chain and in-store teams, to inform future packaging solutions.
The trial was part of Nestlé’s wider efforts to make its “packaging more sustainable” and “reduce its use of virgin plastic”, Cheryl Allen, Nestlé Europe head of sustainability for confectionery, said in 2024.
The move came after Quality Street switched most of its sweets from foil and cellulose to paper wrappers in 2022 – a move which earned the brand the “Paper Pack of the Year” award at The Grocer’s New Product & Packaging Awards 2023.
The brand then transitioned its Orange Crunch sweet from a foil wrapper to paper in 2024.
Despite ending the paper tub trial in Tesco, Quality Street has not shrunk the weight of its tubs this year. Meanwhile, rival Cadbury has shrunk its Roses and Heroes tubs by 13.6%, as reported by The Grocer in August.
For Christmas 2026, Quality Street has teamed up with Monopoly to launch an on-pack promotion, giving shoppers the chance to win one of 5,000 Monopoly: Quality Street Edition board games and thousands of cash prizes.
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