Redefine Meat has announced the launch of its Shawarma SKU into Ocado.
The alt meat brand has expanded its range with the launch of an “authentic spicy” Shawarma option.
The Middle Eastern-inspired product (rsp: £4) is frozen and designed for sandwiches of all kinds including wraps, pittas, baguettes and flatbreads.
It “packs a punch” with a cumin, coriander, clove and cinnamon flavour and is made entirely of plants and natural ingredients, with 22g of protein, 4g of fibre.
It is also low in fat and contains zero cholesterol.
“We’re thrilled to be adding another innovative Redefine Meat product to the Ocado range,” said Georgina James, buyer – party food & vegan. “The exceptional feedback and reviews across the Redefine Meat products, along with impressive repeat purchase rates from our customers, really stood out to us.
“Redefine Shawarma is a more sustainable option that delivers on flavour and versatility and we’re confident it’s also going to be a hit with shoppers looking for exciting, plant-based options.”
The product is created using Redefine Meat’s technology including a patented additive manufacturing process to AI and machine learning for meat optimisation.
The latest launch joins the range on Ocado, which includes Redefine Flank Steak, Pulled Pork & Beef, Burgers, Mince, Lamb Kofta and Bratwurst.
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