Rio Mare has launched Insalatissime tuna salad snacks in the UK.
The range (rsp: £3/160g) includes six tuna salads in a recyclable bowl without any added preservatives.
It is aimed at consumers looking for a healthy meal or a protein-rich snack on the go.
The range includes Rio Mare Insalatissime Messicana, Cous Cous, Sweetcorn, Lentils, Bean and Quinoa variants.
All options combine MSC-certified tuna with vegetables and legumes.
The Messicana is a Mexican-style salad that combines tuna with red beans, bell pepper, sweetcorn and chilli.
Rio Mare Insalatissime with Cous Cous contains couscous, chickpeas, cherry tomatoes and peas. Meanwhile, Rio Mare Insalatissime with Sweetcorn includes sweetcorn, carrots, peas and olives.
The lentils and quinoa ranges combine the tuna with lentils and quinoa respectively.
The Tuna and Bean Salad contains tuna mixed with cannellini beans, green beans and vegetables.
“Our Insalatissime salads have transformed the tuna category in Italy and in Europe, proving that ready-to-eat tuna snacks can be both delicious and nutritious – one of the reasons we put sampling at the heart of our in-store activities,” said Igor Viteznik, sales and marketing manager of Bolton UK, Rio Mare’s parent company. “We are excited to bring this success to the UK, offering retailers a unique opportunity to grow their healthy snack sales.”
The launch of Rio Mare Insalatissime salads has been supported by in-store promotions and sampling and will also benefit from UK TV advertising, PR and social campaigns in 2025.
The campaign will elevate the brand’s visibility, making consumers aware of its status as Italy’s favourite tuna and commitment to quality.
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