Sainsbury’s launches personalised pricing at checkouts in latest loyalty expansion

Sainsbury's adds personalised prices to tills

Source: Sainsbury's

Sainsbury’s is taking its loyalty programme to the next level by extending personalised pricing to physical checkouts, allowing Nectar members to access up to 10 tailored offers weekly without pre-downloading them.

Sainsbury’s is rolling out personalised pricing to its tills, in the latest expansion of its Nectar loyalty programme.

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