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Sainsbury’s targets mindful drinking and ready-to-eat brands in challenger scheme
By Cara Houlton2026-09-21T12:38:00
Source: Sainsbury's
For the first time, Sainsbury’s is running two category-specific recruitment campaigns focused on mindful drinking and ‘feel-good convenience’
Sainsbury’s has opened applications for its Future Brands programme, which identifies and supports high-potential challenger brands.
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