Salad dressings supplier All Dressed Up has secured its largest supermarket listing to date, with a rollout to more than 300 Sainsbury’s stores.
Two of the brand’s dressings – Miso & Sesame and Tahini & Lime – have gone on sale in 306 of the retailer’s stores nationwide in a move described as a huge milestone by All Dressed Up founder Tessa Reed.
Reed launched the business three years ago, following roles including account executive at The Coconut Collaborative, working on film sets as a private chef and as a product developer at recipe box business SimplyCook.
All Dressed Up has since been listed with retailers including Whole Foods Market, Waitrose, Booths, Co-op and Ocado, where the brand’s Miso & Sesame dressing has become a “bestseller”, according to Reed.
“We met with the Sainsbury’s buyer last October to introduce All Dressed Up and share some of the traction we’d seen across our existing retail partners,” said Reed. “We kept in touch over the following months, sharing updates on the brand’s growth and performance, and were absolutely thrilled to have the listing confirmed.”
As well as pushing the Sainsbury’s launch on social media, All Dressed Up is running a 20%-off introductory promotion from this week.
Reed said the business had further ‘incredibly exciting’ listings in the pipeline for next year, and was preparing to raise £500k through the enterprise investment scheme to help accelerate the next phase of its growth.
“We’ve also been busy working on some really exciting new product development, with new flavours and formats planned for spring 2027,” said Reed. “Some of these have been in the pipeline for quite a while, so we can’t wait to finally get them into customers’ hands.”
The brand is also looking at expanding beyond traditional ambient salad dressings and is exploring new categories and occasions.
“We’ve also been building on our partnership with Wahaca, following the launch of our Jalapeño Green Goddess dressing in collaboration with them earlier this year,” Reed added. “It’s been brilliant working with a brand that shares our passion for delicious food and big, bold flavours.”
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