Shloer hopes to increase the popularity of its sparkling juice drinks among pregnant women following government recommendations on complete abstinence from alcohol during pregnancy.

A six-figure push by Shloer includes sponsorship of part of the Bounty pregnancy website as well as money-off vouchers at maternity retailer Jojo Maman Bébé.

A tie-up with the National Childbirth Trust will result in more than 20,000 mums sampling Shloer.