Bonduelle is bringing organic sweetcorn to the UK. The product is available in both 325g and a single serve 150g ringpull can, and is claimed to be the first organic vacuum packed sweetcorn.
UK md Bill Mahony said sweetcorn would be the first in a range to be launched under Bonduelle's new organic label. It is set to be competitively priced against leading non organic brands.
"This is a natural extension for Bonduelle which has always prided itself on the economic production of top quality vegetables using positive management of the environment," Mahony said.
Bonduelle is also launching a range of branded prepacked salads across the continent.
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