Starbucks and Arla have extended their partnership with the launch of two limited-edition NPDs to bring “playfulness” to coffee lovers.
The Starbucks Frappuccino Sip of Joy Limited Edition (rsp: £2.20) and Starbucks Summer Escape Limited Edition Chilled Classic (rsp: £2.20) have launched into Tesco, Morrisons, Sainsbury’s and Iceland.
The Sip of Joy SKU is a reimaginging of its Caramel Brownie flavour in new packaging with a “vibrant design”, which Starbucks said encouraged consumers to “embrace life’s little moments and find joy in every sip”.
“We wanted to create a playful and uplifting drink that brings a little brightness to our Starbucks Chilled Coffee lovers’ day,” said Starbucks EMEA MD Charlotta Oldham. “By combining our beloved caramel brownie flavour with a vibrant, joy-filled packaging design, we’ve captured the boundless fun of the drink.”
Meanwhile, Summer Escape brings pistachio to the ready-to-drink range for the first time, building on the success of pistachio-flavoured beverages in Starbucks coffeehouses.
The SKU is made of arabica coffee, milk and pistachio flavour, and the packaging is designed to evoke “the beauty and warmth of a dream Mediterranean getaway”.
“We wanted to give consumers a chance to transport themselves somewhere truly special, even if just for a moment,” said Oldham.
“Its refreshing green and blue design captures the essence of a Mediterranean summer and nods to the delicate pistachio flavour within,” she added. “This innovation brings a twist to our Chilled Classics lineup, offering consumers something both unique and unmistakably Starbucks.”
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