Taking Crazy Ed's Chili Beer challenge

A new beer is selling itself with the unusual claim that most who sample it can't stand a second sip. Crazy Ed's Chili Beer, which contains a whole serrano chilli pepper, is being launched in the UK off-trade by importer Pierhead...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now