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The Collective to launch NPD and first-ever TV campaign this autumn
By Charles Elliman2026-08-17T10:41:00
A range of dessert yoghurts, dubbed Pudstars, will lead the charge for the businesses, created to ‘make every spoonful feel like a treat, without compromising on goodness’
The Collective has undertaken its biggest wave of activity since its 2025 acquisition by Yeo Valley, with new products, a reformulated brand staple and a brand-first TV campaign set to land this autumn.
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