Ten copies of the biannual high-fashion glossy Another Magazine contain a £5,000 diamond in what is thought to the first promotion of its type. On sale on September 12, the cover price of Another Magazine is £4.99.
Cosmopolitan magazine has a fashion special in its October issue  its biggest fashion issue ever. On sale from Monday, it offers readers the chance to win either an Audi TT Coupé ³ports car or £20,000 cash.
Latest data from distributor Seymour focuses on the distributors themselves. The race for the number one distributor title remains very close, says Seymour, with Marketforce still leading the way with a 21.9% share of retail sales value compared to Frontline's 21.7%. However, in terms of retail value versus net sales volume, Seymour is top, probably due to its presence in the highly priced computing market. It has an average weighted cover-price of £2.73. Comag, which also deals with a lot of monthly titles, is the nearest rival at £2.33. Marketforce is much more dependent on weekly sales and sees its figure fall to £1.08 while H Bauer has the lowest figure at 68p, due to most of its sales coming from women's weeklies and TV listings.
n The Guardian is producing its biggest ever fashion handbook for this Saturday's issue. The 72-page pull-out guide to autumn and winter fashion will be stapled inside Weekend magazine. The promotion is supported by a national radio advertising campaign.
Three educational titles from the Scholastic portfolio will be available on a full sale or return basis this month, having moved to distributor Comag. Child Education, Nursery Education and Junior Education will go to SoR terms from the October issues.
CosmoGirl celebrates its first birthday this month. On sale from Monday, its O ctober issue will offer a signed, giant, reversible poster of Pop Idol stars Will Young and Gareth Gates.
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Cosmopolitan magazine has a fashion special in its October issue  its biggest fashion issue ever. On sale from Monday, it offers readers the chance to win either an Audi TT Coupé ³ports car or £20,000 cash.
Latest data from distributor Seymour focuses on the distributors themselves. The race for the number one distributor title remains very close, says Seymour, with Marketforce still leading the way with a 21.9% share of retail sales value compared to Frontline's 21.7%. However, in terms of retail value versus net sales volume, Seymour is top, probably due to its presence in the highly priced computing market. It has an average weighted cover-price of £2.73. Comag, which also deals with a lot of monthly titles, is the nearest rival at £2.33. Marketforce is much more dependent on weekly sales and sees its figure fall to £1.08 while H Bauer has the lowest figure at 68p, due to most of its sales coming from women's weeklies and TV listings.
n The Guardian is producing its biggest ever fashion handbook for this Saturday's issue. The 72-page pull-out guide to autumn and winter fashion will be stapled inside Weekend magazine. The promotion is supported by a national radio advertising campaign.
Three educational titles from the Scholastic portfolio will be available on a full sale or return basis this month, having moved to distributor Comag. Child Education, Nursery Education and Junior Education will go to SoR terms from the October issues.
CosmoGirl celebrates its first birthday this month. On sale from Monday, its O ctober issue will offer a signed, giant, reversible poster of Pop Idol stars Will Young and Gareth Gates.
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