The Laughing Cow has launched a three-product range exclusively into Tesco.
Dubbed ‘The Laughing Cow Creamery’, it includes Creamery Spread (rsp: £2.25/150g), Creamery Skyr (£2.45/145g) and Creamery Whipped (rsp: £3/210g).
Each of the SKUs has been made with “real milk, fresh cream, carefully selected ingredients and no additives”. They are also high in calcium.
The launch is designed to meet growing demand for “quality dairy products that deliver on taste, nutrition and versatility”, with the brand meeting new usage occasions through different textures and formats, “from breakfast and lunch to snacking, cooking and entertaining”.
The Creamery Spread is a ”rich, smooth and spreadable cheese” that has been designed for “versatility across hot and cold dishes, from toast to crackers, drips, sauces and cooking”.
“Creamery represents one of our most significant launches in recent years, introducing an entirely new range that brings something fresh and distinctive to the dairy aisle,” said Polly Rattue, brand lead at The Laughing Cow.
“We know shoppers increasingly want the best of both worlds: delicious, indulgent taste alongside simple ingredients and meaningful product benefits,” Rattue added. “With Creamery, we’ve brought those qualities together in three distinctive products that deliver effortless creaminess.”
Creamery Skyr contains 10.2g of protein per 100g to help shoppers looking for “protein-rich options that deliver on taste, whether enjoyed at breakfast, as a snack or after exercise”.
Made with French milk and cream, Creamery Whipped was “light and airy” with a “distinctive texture and fresh taste, suitable for both sweet and savoury occasions”.
She added: “From the rich smoothness of Spread and the natural protein of Skyr to the light, cloud-like texture of Whipped, each product offers something different, giving shoppers more ways to enjoy deliciously creamy cheese throughout the day.”
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