The Tofoo Co has expanded its market-leading tofu range with new two new bumper-sized SKUs.
Smoked XL (rsp: £4.80/400g) and Naked XXL (rsp: £5.50/750g) will be available in Tesco from this month and have been designed for customers seeking more convenience and value.
With market growth tied to less processed options, the company said the new larger formats came at the perfect time for consumers seeking bigger portions for family meals and meal preparation.
“The success of our Tofoo XL, which is now the seventh most popular SKU in the meat-free category, has shown us just how much demand there is for larger tofu packs,” said David Knibbs, MD of The Tofoo Co. “With increasing concerns about ultra-processed foods, consumers are increasingly turning to natural, minimally processed sources of protein like tofu and tempeh.
“These new XL lines are designed to meet this growing demand and offer an affordable, delicious, and versatile tofu solution for the increasing number of people who rely on tofu as a key part of their diet.”
No comments yet