The Vegan Society has unveiled a new look for its Vegan Trademark, modernising the world’s first vegan certification scheme.
The “bold and contemporary” Vegan Trademark redesign features a series of interconnected ‘V’ shapes, which the organisation said also resembled ticks to create “positive visual representation of vegan certification at every stage”.
The Vegan Society head of innovation and development Phaedra Appleton said the design “reflects the assurance, credibility and confidence provided by the Vegan Trademark”.
“It’s vegan from start to finish and the inclusion of The Vegan Society’s name in the design provides the trust and assurance consumers want when buying vegan products,” she added.
The launch of the new trademark comes ahead of the implementation of the European Union’s Empowering Consumers for the Green Transition Directive (EmpCo).
The legislation, which comes into effect on 27 September, introduces new requirements around consumer-facing environmental and sustainability claims, including the use of third-party certification schemes, for products that are sold in the EU.
As regulatory expectations evolve under EmpCo, with greater emphasis on the accuracy and transparency of consumer-facing claims, self-declared labels that lack an independent certification system will no longer be permitted for any trader selling into the EU.
“This strengthens the position of established third-party certification schemes such as the Vegan Trademark, which, with more than 73,000 certified products, is the world’s largest independent vegan certification scheme,” Appleton added.
“The refreshed Vegan Trademark will assure existing and new vegan consumers alike that products meet the rigorous certification requirements set by The Vegan Society, as we continue to help businesses who are innovating in the ever-evolving vegan sector.
No comments yet