Tilda Rice has launched an app for its wholesale and independent trade customers to place orders.
The app – upon which orders can be made 24/7, and users can browse products, contact the company and access technical information – replaces Tilda’s previous manual order taking process.
“As our wholesale and independent trade partner base continues to grow, we had to find alternative ways to make the brand and order processing more accessible for customers,” said Henda van der Walt, e-commerce controller at Tilda Rice.
“Due to the nature of some of our independent retailers, orders would be received in different formats – email, phone, written piece of paper, WhatsApp – which meant that order entry mistakes were common and there was no clear trail or process, which made it difficult for our audit processes.”
The app has been created on Adventoris’ SwiftCloud platform, with clients now being onboarded to shop the 200 available Tilda products.
Van der Walt said the objective of the move was to “futureproof the business”.
“Our customers are also reaping the rewards, as they can now order from us with ease, any time, anywhere. One customer has said ‘this is revolutionary’,” she added.
Gregg Finlay-Martin, head of customer success at Adventoris, said it was “incredibly rewarding to be getting such positive feedback from their customers as they make this transition”.
The launch comes seven months after Tilda launched its direct to consumer offering.
“This project is mainly designed to create a new consumer and shopper touchpoint to make the brand more accessible 24/7 and to learn more about the Tilda audience via first party data,” van der Walt said.
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