The Tofoo Co has succeeded in converting hundreds of thousands of new consumers to tofoo, seitan and tempeh following a heavy lift in marketing spend.
Volumes at the Tofoo Co and Clearspring brand owner jumped 13% in the year to 31 December 2025, according to fresh accounts filed to Companies House.
Turnover accordingly grew 11.3% to £26.6m, representing a second year of solid growth despite a stagnant meat-free category.
The growth has come thanks to substantial investment in the company’s team and marketing campaigns for both its brands, according to co-founder David Knibbs, who called 2025 a “good year all round”.
Since German private equity firm Comitis Capital’s acquisition of Tofoo in August 2024, the company has been “consciously investing in both people and brand marketing to deliver further growth”, he told The Grocer.
This investment – spend on Tofoo brand marketing grew 52% year on year in 2025 – gained The Tofoo Co a large outdoor and sampling campaign that won over 300,000 consumers, according to Knibbs.
However, the higher spend weighed on Tofoo’s profits, alongside a higher wage bill and a £1.5m investment in bringing tempeh production in-house.
While gross profits largely followed turnover growth thanks to stable soya costs, the company’s higher costs cut its operating profit down from £1.7m to £1.2m. Pre-tax profits fell by the same amount.
Tofoo Co’s marketing drive is set to continue, both at home and abroad: in 2026, Knibbs said, the company will take its brand into France and Germany.
In early 2026, Tofoo Co gained a toehold in the single market through its acquisition of the €14m (£12m) German seitan manufacturer Topas.
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