Tropicana halts UK sales decline as portfolio cleanse pays off

Tropicana Hydrate +

Another year of “consolidation” following its 2023 separation from PepsiCo saw the struggling juice, smoothie and waters group slash its number of SKUs and strip out ‘distracting’ NPD to focus on core products

Efforts to turn around Tropicana Brands Group have succeeded in halting a fall in sales at the group’s core UK business.

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