Twister has debuted Frrreeze, a new ice lolly with “a long-lasting cooling sensation”.
Billed as offering “a blend of refreshing peach, icy raspberry-apple and zesty orange flavours”, the NPD has rolled out across grocery, convenience and wholesale (rsp: £2.75/4x80ml).
Through technology developed by The Magnum Ice Cream Company’s R&D team, the lolly was able to offer a “unique lingering coolness” that tapped demand from Gen Z for multi-sensory experiences, Twister said.
Olga Mert, Twister brand manager at Wall’s Refreshment UK, said: “Twister Frrreeze is a fun and fruity addition to the range. Designed to catch attention in the freezer aisle and spark excitement, it brings a fun, multi-sensory, ice-cold experience that is unlike anything else on the market. We’re confident loyal Twister fans will love it, and it will attract a wider range of shoppers seeking a treat that’s full of flavour and will really help them feel cool and refreshed.”
Twister Frrreeze is launching in partnership with Disney to celebrate the opening of the new World of Frozen at Disneyland Paris on 29 March. Shoppers can enter a promotion running from April to July for the chance to win a trip to the park by scanning a QR code on packs.
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