"Retailers need to support the smaller brands in addition to the big brands and allow them space to encourage growth within the sector," says sales and marketing coordinator Kim McKie.
"Dual siting within the store or perhaps a new product fixture in store would get the attention of the consumer. Support from the retailer on this fixture would be good news for suppliers with new products.
"It is also important that the retailers rethink display techniques on a regular basis. Brand specific shelving which is not consistent with the store layout can unintentionally clutter the fixtures and confuse the consumer."
Penn State has seen fantastic growth in the last six months led by sales in London and the southeast. Formed in 1996 to make baked snacks, Union Snack found that pretzels occupied an important share in many other snack markets around the world.
"The success of the Penn State brand as well as the own label initiatives of Tesco, Sainsbury and Safeway bear testament to the increasing enthusiasm of the British consumer for baked snacks.
"The success of our snacks on British Airways, Virgin Atlantic and Cathay Pacific also suggests the sophisticated snacker is heading this way.
"Sales of Penn State has grown by 90% in this year, driving the continued overall growth through 2001.
"Union Snack is ready for this growth. We have a new production line and a factory extension completed in the last six months. We are confident in the future of baked snacks and ready to supply!"
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