Unitas has launched a raft of new services for wholesalers and suppliers to ”build stronger engagement platforms” across its retail and foodservice divisions.
The buying group is rolling out ‘One Week Special’ promotions, exclusive pack formats for NPD, price-marked pack promotions and bespoke core range guides for out-of-home channels.
A new supplier forum has been created to explore strategic growth opportunities, alongside the launch of Winning with Unitas, a ‘brand-builder playbook’ to help suppliers navigate activation opportunities across the group.
Unitas will also be launching virtual brand days, providing suppliers with the opportunity to present brand plans to all the buying group’s members at once.
It follows the launch of Unitas’ Supplier Marketing Clinic in November, which looks to help supplier brands deliver increased impact and stronger return on marketing investment. The buying group has confirmed that this initiative will now be extended to wholesalers in April.
“We know that measurable execution is our suppliers’ priority for the wholesale channel and this is Unitas’ priority too,” said Unitas chief operating officer David Cooke. “We know what works well, such as link deals, bulk deals and NPD activation, and we are building on those foundation blocks, driven by innovation and our members’ expertise.
“The new services we are launching will build stronger engagement platforms to drive execution all the way to the consumer.”
It comes as the group continues to launch Focus On guides under its Plan for Profit toolkit, having recently launched a sustainability guide to support independent retailers to run more sustainable stores, and a confectionery guide to support retailers in boosting sales this spring.
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