A host of new lines under the Jane Asher label has been launched in time for the peak selling Christmas period. Made by Victoria Foods, these recipes are claimed by the actress and cake expert Jane Asher to be "simple and foolproof", with the ready weighed ingredients available in a single pack. The range comprises a classic rich fruit cake (rsp £5.99) complete with a plastic bowl you can bake the cake in, a Stöllen cake (rsp £2.99), and Christmas pudding muffins and chocolate yule log, both retailing at £2.29. Managing director Dan Ross said: "Considering that Christmas is such a key time of the year for home baking, it seemed logical to extend the range of choice available." In February, Victoria Foods launched the Jane Asher Home Baking Collection in a bid to inject more interest into the home baking aisle. The company claims the range will account for more than 30% of the £8m premium cake mix market by April 2001. {{P&P }}