Wagamama has entered into a multi-year deal to become the official UK and Ireland national restaurant partner of Hyrox, the world’s largest fitness racing event.
The collaboration, which marks Wagamama’s strategic expansion into the health, wellness, and active lifestyle space, will launch this October with the 2026/27 season.
It will see the Pan-Asian casual dining brand support the Hyrox community across training, race day and recovery.
Wagamama is set to have a presence across six major national events in London, Birmingham, Manchester, Glasgow, Dublin and Cardiff, representing 40 live event days.
“Wagamama has always been about feeding the soul and giving people the positive energy they need to thrive,” said Wagamama chief marketing officer Claire Farrant. “Hyrox has created an incredible global movement centred around endurance, determination, and community spirit.
“We are thrilled to step up as their first restaurant partner, fuelling athletes’ journey from training sessions all the way through to finish-line recharge.”
Hyrox co-founder and chief marketing officer Moritz Fürste added: “At Hyrox, we are always looking for ways to elevate the experience for our community, both on and off the race floor. Joining forces with Wagamama allows us to support our athletes through every stage of their journey – from early training prep to pre-race fuelling and post-finish celebration across our host cities.
“Having an incredibly well-known brand like Wagamama on board ensures our athletes and spectators get the soul-nourishing food they need to power them throughout the season, and beyond.”
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