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Waitrose reports rise in bakery sales propelled by younger shoppers
By Ronan Hegarty2025-11-18T12:38:00
Waitrose said it had attracted new customers to the category, including younger shoppers ‘looking for trend-led innovation in flavour and premium ingredients’
Waitrose bakery sales have increased by 15% in the past year, driven by a surge in interest from younger customers.
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