Ready meals have made dinner easier and cereal bars have shaken up breakfast - but the midday meal has been a little neglected.
Convenience may be the food industry’s buzzword, but most manufacturers are just starting to come up with products directly targeted at the lunchbox.
Only two in 10 adults eat the ubiquitous ready-made sandwiches and, as most people only take less than half an hour’s break these days, often at their desk, it follows that helping them put together a packed lunch should be a top priority.
The home-prepared lunch category is ripe for development and consumers, especially busy mums, snap up individually wrapped items in a variety of flavours which are easy to pop into a Tupperware box each day.
According to TNS, the contents of 4.2 billion lunchboxes are eaten a year, which makes the market worth £3.1bn.
See this week’s issue of The Grocer and turn to Focus on Lunchbox for more details.
Convenience may be the food industry’s buzzword, but most manufacturers are just starting to come up with products directly targeted at the lunchbox.
Only two in 10 adults eat the ubiquitous ready-made sandwiches and, as most people only take less than half an hour’s break these days, often at their desk, it follows that helping them put together a packed lunch should be a top priority.
The home-prepared lunch category is ripe for development and consumers, especially busy mums, snap up individually wrapped items in a variety of flavours which are easy to pop into a Tupperware box each day.
According to TNS, the contents of 4.2 billion lunchboxes are eaten a year, which makes the market worth £3.1bn.
See this week’s issue of The Grocer and turn to Focus on Lunchbox for more details.
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