Wholesale food ordering platform Platter has raised £350,000 in a pre-seed funding round.
The B2B platform acts as a central hub for suppliers to manage all their buyers and oversee the full product journey, from order through to delivery. Platter claims its users reduce the processing time of orders received by an average of 30 minutes, and achieve sales uplift of up to 26%.
The funding round was led by accelerator fund Startup Wise Guys and a group of “highly experienced angel investors”.
Platter was founded in 2021 by Jack Clegg, who has spent all of his career in food wholesale and foodservice, starting within the family business Clegg’s Chilled Food Service, then as a buyer, and in sales for large wholesalers. The first version of the platform launched in 2023.
The cash injection means Platter can “bring on board extra product development resources” Clegg told The Grocer. New clients are being offered two months of free product development time to create a solution bespoke to their needs.
“Platter is built on the belief that no two food businesses are the same, so their systems shouldn’t be either. This funding enables us to double down on that promise,” Clegg said.
Users include fine cooked meat supplier Kings, tuna supplier LMC Foods and dairy supplier FDL Cheese.
Later this month Platter is launching a finance solution that allows its clients to be paid upon receipt of delivery.
“Our ambition is clear: to become the all-in-one platform solving every operational challenge food suppliers and manufacturers face,” said Clegg.
“From someone who’s spent years on both the buying and sales side, now sitting in the founder seat, it’s always been about making life easier for the people who keep the wholesale food world turning,” he added.
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