Interbrew has turned its attention to the convenience market with the launch of a price-marked multi-pack of Castlemaine XXXX.
The 8 x 440ml can pack, which is a permanent addition to the XXXX range, is marked up as being “8 for £5” in an attempt to drive impulse purchases of the lager.
The 8 x 440ml can pack, which is a permanent addition to the XXXX range, is marked up as being “8 for £5” in an attempt to drive impulse purchases of the lager.
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