Nisa is adding to its chilled ready meals offering with the launch of an eight-strong, upmarket Oriental range at the end of this month.
Produced by Chinese food specialist Mrs Lam's, and based on family recipes, the range consists of popular dishes.
Five come with rice ­ Chicken with Satay, Sweet & Sour or Black Bean Sauce or Cashew Nuts, and Sweet and Sour Pork Wan ­ while Chicken Chow Mein, BBQ Pork Ribs and Crispy Duck Bag make up the range. All retail at £2.99 except the Crispy Duck Bag which sells for £5.99.
Trading controller Andy Cowin said chilled ready meals were "hugely popular", and singled out Indian and Chinese varieties as areas driving growth.
Nisa boosted its Indian chilled ready meal selection earlier this year with a regional range from Yorkshire-based company Medina Foods.
According to Cowin, sales of this have "far exceeded all expectations".