Bulmers has revealed it has no plans to replace Strongbow advertising icon Johnny Vaughan with another celebrity. The cider maker last week announced that Vaughan would no longer front ads for the popular brand. But it is keeping details of the next series of ads, due on screen in August, under wraps . "It was time for the ads to move on and we need to create advertising that will appeal to the next generation of Strongbow drinkers. The brand will be the focus and there will be no celebrity," said a spokesman. "The Loafing campaign featuring Johnny Vaughan has run successfully for four years and has played a major part in the brand's success story. In that time the brand has gone from being the number 14 long drink in the UK to number eight and volumes continue to grow." {{DRINKS }}