Standard Brands is revamping its Zip Firelighters line-up this year with a new look and expanded range.

The brand, which holds a 57% share of the UK firelighter market [Nielsen MAT w/e 2 March 2013] is being given a cleaner, more modern design for autumn/winter 2013.

The range is being expanded later this year with a new high-performance Firelog, which burns for up to two hours after the wrapper is lit.