Pot Noodle has received another rap from advertising watchdogs after almost 300 consumers complained about a poster proclaiming Hurt me you slag'.
The Advertising Standards Authority agreed with 286 complainants that the ad, for new Pot Noodle Bombay Bad Boy flavour, condoned or could encourage personal violence.
Its ruling, which effectively bans brand owner Unilever Bestfoods from running the poster ad again, came less than a week after Pot Noodle was slammed by the Independent Television Commission for its The slag of all snacks' TV campaign.
However, as revealed in The Grocer last week, Unilever's run-in with the advertising censors appears to have come too late to dull the impact of its slag' campaign. Figures from Information Resources show sales leapt 26% in the weeks after the start of the campaign.
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